DEVELOPMENT OF VISUAL COMMUNICATION DESIGN BASED ON MULTILITERATION COMPETENCY IN THE APPLICATION OF COMMUNICATION TRADITION IN INDONESIA 4.0′ ERA

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DEVELOPMENT OF VISUAL COMMUNICATION DESIGN BASED ON MULTILITERATION COMPETENCY IN THE APPLICATION OF COMMUNICATION TRADITION IN INDONESIA 4.0′ ERA

Agustina Kusuma Dewi

Institut Teknologi Bandung, Bandung, Indonesia

agustinakusumadewi.3881@gmail.com 

Article

The unlimited information digitalization as one of the influences that entered massively into Indonesia could be a positive and negative potential related to the empowerment of youth as a nation’s asset. Multiliteration is the skill of using a variety of ways to express and understand ideas and information using conventional text forms as well as innovative text, symbols, and multimedia. Based on this premise, this study identified that the concept of multiliteration designed to answer the skills needed in the era of information digitalization requires the development of a framework of thinking in both conceptual and practical terms, in relation to the use of multimodal texts. This research uses a mixed research approach with a two-stage one-shot case study pre-experimental design. The first stage is the development of a one-phase questionnaire to identify the most effective forms of media and forms of information as sources of literacy, the second stage is documentation analysis that examines various communication traditions in the visual communication process that have been widely applied in design higher education. The results of the Phase One study that used 40 respondents showed that the most effective forms of media and information literacy forms were a combination of several learning modalities. Supporting this, the Documentation Analysis results also show that Multiliteration of Design in the Industrial Revolution 4.0 era requires the development and strengthening in the area of Communication Traditions and Media Communication Context so that it can support the achievement of a variety of ethical design competencies needed to deal with Indonesia 4.0. 

Relevant Links: https://jurnal-desain-indonesia.com/index.php/jdi/article/view/3 

2020-07-05T05:52:50+00:00
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